Make Your Free eBook Shine
by © Judith Tramayne-Barth

Everybody and their sisters are jumping on the bandwagon to
create free ebooks. Why? Because they know freebies are great
sales tools and can bring loads of visitors to their site.

Is this a correct assumption? Yes and no. It used to be
correct but now if you go into http://www.altavista.com and do
a search on "free ebook," you'll get almost 75 million
results. Now that's a whole lot of competition. So what do
you do?

Produce a "better FREE ebook."

And that's exactly what we are going to discuss - what makes a
better ebook. Does it have a:

==> Good cover & snazzy title

Your ebook cover and title should make people sit up and take
notice immediately. The old saying, "you can't tell a book by
its cover" doesn't apply on the Internet. You only have a
couple of seconds to grab a reader's attention so the more
professional your ebook looks, the more likely someone will
download it. Especially, if its sitting on a site other than
your own which offers free ebooks.

Does this mean you have to spend close to $100 to produce a
cover for your "free" ebook? Well you can, if you're
a "marketing guru" wanting to disguise a hyped filled
promotional book as a free ebook or you have money to burn.

But if you just want to make a free ebook which helps people
make better decisions about products or services you sell, then
you are better off finding a free ecover template like the ones
offered at:

http://www.onlinewebcreations.com/ebooks.html

or

http://freeebookcovers.homestead.com/covers.html

and creating your own text and graphic to put on the front with
a free photo editing program like http://www.irfanview.com.
With just a little time, creative effort and a snazzy title,
you'll have an ebook people will download and actually read.

==> Good content

In other words, is your free ebook specific. Don't try to be
all things to all people. The object here is to provide
information people need to make informed decisions. They don't
want hype! In fact, "no hype" will instantly put your free
ebook in a class all by itself. Thus making it better.

Think of your reader. S/he has already downloaded a ton of
free ebooks. If, after one or two paragraphs your ebook hasn't
provided any useful information, guess where it's going to go.
Yup, into etherland via the delete key so make sure every one
of your pages has great information with no sales "stuff" in
it.

==> Good ending

Here is where you shine and really make a better free ebook.
Instead of doing a full pitch on why this person should
immediately click over to your site and buy all your products,
you merely wish the person success. Then you put a "small"
resource box with a pithy two line signature line and your
site's URL.

Think this won't get attention? Think again. Soft sell always
does better than hard sell. Besides, you are also going to let
your reader know it's perfectly okay for them to forward the
ebook on to their friends. And, by not blatantly advertising
your products and filling your free ebook with hype, they
probably will because you've produced an ebook that "shines"
above the rest.

_________________
About the Author:

Judith Tramayne-Barth writes excellent ebooks for her "A Good
Read Art & Book Club" members. They learn how-to make money on
the Internet, market "Smarter Not Harder" and save thousands of
$. Either visit http://www.agoodread.com or request
artandbookclub@sendfree.com to find out how a membership will
benefit you.