FFA means Free Fresh Addresses
(c)copyright 2002 Terry Telford
Sometimes, all it takes to give your marketing a new
twist, is give it a new perspective. Turn your head
upside down. Now look at your marketing. Take FFA
sites for example. We all know that there is no
point in spending hours posting to sites that no one
reads, right? What if you look at it upside down.
New twist
Instead of trying to get leads by posting to FFA
sites, why not own an FFA site? Owning an FFA site
gives you the ability to contact every person that
posts to your site? Is this realistic? Yes. The
first time I tried this technique I landed over
3,000 new leads in one month and made three sales.
All of this took approximately one hour with one FFA
site.
I'll be the first to admit, three sales from 3,000
leads is not remarkable, it's even quite low, but
considering it only took one hour to make three sales,
I feel that is a good return on investment. And after
the site is set up, it only takes ten or twenty
minutes a month to mail your prospects.
Big Picture
Now let's take a look at the big picture. If you can
make three sales from one FFA site, what can you do
with ten, twenty, or even 100 FFA sites? Now we are
talking about more reasonable sales figures. Sure it
will take a bit of time to set up all these sites,
but once you have the initial set up complete, your
only investment is the time it takes to send your
leads an email with your offer.
Don't SPAM
FFA etiquette allows you to send one email to
prospects each time they post to your site. This
means you can not add these email addresses to your
mailing list. You can only send an email to these
people when they post to your site.
Quality vs. Quantity
There is a trade off between quantity and quality.
FFA leads are quantity leads. Most of the addresses
that prospects use at FFA sites are collection
addresses. Most mail is only trashed and not read.
To grab the attention of the prospects that skim
their mail before trashing it, your headline has to
scream out your loudest benefit and grab the
attention of the mailbox owner.
Cost
Owning an FFA site costs a bit of money. A decent
site will cost around $20 per year. As long as your
product sells for more than $1, you can make money
with your FFA site.
Warning
A word of warning to those who are new to FFA sites.
You get a massive amount of mail when you post to
an FFA site, or send your offer to prospects who
have posted to your site. Make sure you use a free
mailbox to collect the mail that comes back to you.
You will be overwhelmed by mail if you use your
regular address.
Skim your mail
Don't just trash all of your 'junk mail.' There are
some legitimate offers that will come your way. Just
by taking the time to scan my 'junk mail' for
possible gems, I have found over 27 different
marketing techniques that I now use in the promotion
of my sites.
FFA sites can help you make sales. I wouldn't
recommend using only FFA sites to promote your online
business, but it should be a tool in your marketing
toolbox. As long as you are getting fresh leads every
month and you are making sales without investing too
much time, then continue to use your FFA site.
Good luck and God Bless.
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Vitals: Terry Telford is the author of the popular ebook,
Website Ladder, and the founder of bpc publishing, where you
can pick up your FREE and almost FREE website marketing and
traffic tools. Visit http://www.bpcpublishing.com today!
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