Don't Let Your Business Bleed to Death
By John Stafford
There it is....
YOUR business lying cold on the ground, another company killed
before it even began..
Today we are going to cover three fatal wounds to your business
and what you can do to stop them.
Wound Number One: Buying too many products
Do you find yourself buying the newest wiz bang super duper
explode your profits product all too often?
I know, I know, It had a slick salesletter promising you money to
the moon and so many bonuses you just couldn't resist.
30 day money back guarantee you say? What do you have to lose???
Plenty. How do I know??
Well I WAS you not so long ago, 40 bucks here, 70 dollars there
Gold package this, upgrade that just $25 more???
Before you know it whats left of your business startup money?
Not much. Hey look, on the bright side you got some
Great new ebooks :)
What do we do?? STOP. Stop right now. Go through your
inventory of ebooks, courses, tape sets and read them.
Huh?? Read them??? Yep. Apply and take notes on what you can and
return what you can't use. Most products worth their salt have a
return policy and if not, chalk it up as learning experience.
Wound Number Two: Subscribing to multiple paid sites and
newsletters
They're sprouting up like wildfire now, Paid sites... just 27
bucks a month for instant access.. to this secret,
insider, members only masterpiece.
All you need to take your business to the next level blah blah HYPE.
As many famous marketers chant: FORGET THE HYPE!
Become members of even a few and that could mean a good chunk of
change to the new guy with limited funds.
Paid newletters fall into the same boat in my opinion and
starting out you should steer clear of these. As far as
free newsletters go, there are so many out there now that its
hard to say whats useful.
My solution is to close this cut fast and choose just one that
you like, where theres quality content thats updated
often. Subscribe to newletters as long as you have time to read
them. Don't be a "ezine junkie" Your time is precious,
use it wisely.
Wound Number Three: Doing nothing
I often hear "95% of all businesses on the net fail" Why do you
think that is?? While the two reasons above contribute
nothing kills like this last one. Now I know I'm not the only
one whos got that folder of ebooks on my hard drive rotting
or those 3 ring binder courses gathering dust. Its so easy to get
caught up in the rush of life. Especially when you're working at
home.
Putting things off and being lazy feels good sometimes, don't I
know it ;) But time passes fast and if you don't act now when
will you?
I'm not here to be your motivation but I can share somethings
that have worked for me and can work for you also so pay
attention.
1. Take notes when you're reading something be it an ebook or
article and use a highlighter often on parts that interest you.
Keep yournotes by your computer so you're reminded often and its
harder to put off.
2. Start a project list - I personally use index cards but you
can use whatever you like. Do one and only one project at a time
and break it up in parts so its easier to work through.
3. Focus on why - I know you've probably heard this alot but it
bears repeating. Why do you want a business? Is it money you
want or more free time with your family?
To tell your boss where to go and how to get there?
Well if you don't know, figure that out and think on it often,
visualize how you'll feel.
You might think I'm crazy but it works.
With the odds of failure being what they are,
I say we need all the help we can get.
So keep this stuff in mind and...
See you in the top 5!
© 2002 by John Stafford
Learn Profit.com
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