Don't Fight A "Cheapest Price" War

As a business owner, you want people to spend money on your
business rather they go and shop at other places. Because of
the e-commerce boom, shoppers have too many choices these days.
Your business must stand out from hundreds or even thousands of
competitors.

--Cheaper is Better?--

Maybe, you are thinking the cheapest price will attract
customers. Sure, it does, but that's the way most of dot coms
end up deleted from syberspace. They priced their products or
services too low. Their profit barely covered their expenses.
Webmasters hope increased business volume will give them big
bucks someday, but that "someday" never comes. If each sales
doesn't make any net profit, increased sales volume won't make
any profit either. Zero times one million is still zero. That's
simple arithmetic, isn't it?

--The Best is Good?--

OK, the cheapest doesn't work. How about being the best or
better? Well, providing the best products or services is
essential, but telling people yours is the best doesn't work.
Phrases like "the best deal," "the best quality," etc., are
overused already. Today's shoppers are accustomed to those
phrases. They don't think any product can REALLY be the best.
They just think "Here comes another one," and they are gone.

--Be Deferent and Be Unique--

To win the game, make your business appear different from
others. Be unique. Again, using over used phrases won't make
your business unique. It only makes your business alike - like
other businesses. So, how do you make your products or services
different from others? You can call your products or services
by a special name, or in some cases, tell the world what you
have been doing. Honestly and in detail.

--Here is An Example or Two--

You might be a photographer and offer on-location wedding
photography like many other photographers do. Don't just
list "weddings" in your ad. Instead, offer your service by
saying "Ask us about our 'Moment of Life' wedding photo
package." If you sell walking aid equipment, don't promote your
business by advertising, "Try the latest walking aid." Say
instead, "Try our 'Space Walk' for your next fun excursion."

--More Example--

Now, let's say you own a gas station along a busy highway
with competitors on both sides of your store. You and your
competitors put up the same price. You want more customers, but
you don't want to risk your profit by lowering your price any
father. Instead, you put up a new sign that says, "We clean
your car's windshield so it's clean!" The competitors also
clean windshield but they don't SAY so, and customers aren't
sure. When you drive into a gas station that offers full
service, you "assume" they will clean your windshield, but you
are not 100% sure. Putting up the sign gives
customers "confidence" and makes them think your service (and
product) are special. You have just made your service
different! But don't stop there. You can add, "We clean your
car's headlights." or even "Clean washrooms are available."

Do you see how to make your products or services
extraordinary and how easy it is? Do you think it won't work?
Remember when you had to go to a washroom while you were on the
highway. Now, you can see the BIG difference, can't you? Make
your products or services different. Don't fight the "cheapest
price" war.

----------

Article by Akinori Furukoshi of http://www.thatswise.com
For complete list of FREE articles, please visit at
http://www.thatswise.com/free_articles.html