Discover Co-Registration Services - The Secret
Weapon For Flooding Your Opt-In List With
Subscriptions
By Paula Morrow
http://www.idealmarketingcorp.com
It just wasn't happening. Yes, visitors were
coming to the site, but the opt-in list was
growing painfully slow. A new approach was
called for, and a friend recommended trying a
co-registration effort. And darned if it
didn't work!
With both free and paid variations available,
co-registration is based on the practice of
presenting a prospect with multiple opt-in
opportunities (usually subscriptions or
memberships) at the same time.
The Free Way:
The free method of co-registration involves a
cooperative effort between competitors, where
each offers their list the chance to sign up
for a competing ezine(s), often on a
confirmation page after a purchase is made.
In this way, members of the co-op 'share' each
others traffic. You can think of this as a
type of joint venture. It works best when you
partner with one or two other ezine
publishers, offering 3-4 ezine options. You
must limit the choices, as too many can be
overwhelming to the prospect.
The Paid Way:
There are a number of services popping up
across the internet where an ezine publisher
can pay to have their ezine posted with
others, in a directory setting. A prospect
visiting these sites will be presented with a
number of sign up opportunities to opt-in.
These services are also known as
pay-per-subscriber directories.
However, as with other forms of paid
promotions, before investigating a paid
co-registration service, you MUST have a
firm understanding of your numbers. Do you
know how much a new subscriber is worth
to you?
Once you've grown your opt-in list to around
500, run your conversion rates; know how
much you can afford per lead beforehand to
break even.
If you're brand new and haven't yet gotten a
firm sense of your return-on-investment (ROI),
wait until you do before signing up. Without
an understanding of your revenue and
conversion, you could end up overpaying.
Remember, the internet is a numbers game -
make sure you know yours before proceeding.
When considering a co-registration service,
there are a few critical questions you must
ask:
*Does the service provide only opt-in traffic?
If it doesn't, move on. The more targeted the
lead, the better.
*Can the new leads be automatically
subscribed/added to your opt-in list? Or will
the service give you a list of new subscribers
that you'll need to input manually?
*If you're paying, try to avoid buying leads
that have been shared too heavily with ezines
that have a target market identical to yours.
*Only use those services that allow potential
subscribers to read short descriptions of the
ezines being offered - again, this serves to
sort, target and pre-qualify the potential
opt-in traffic. The closer their interests
match your offered information, the better.
*Avoid those services that collect email
addresses based on promotions and/or
contests. These leads are not as qualified,
since subscribers often opt-in only to win a
prize. Their interest may be short-term, while
you are looking to build a long-term, lasting
customer relationship.
So, as with every opportunity, do your
homework first. There are a number of
co-registration services to consider; you can
start with the ones listed below:
http://www.list-builder.com
http://worldwidelists.com
http://ezinecentral.com
http://www.zmedia.com
http://www.profitinfo.com
http://www.myfree.com
http://www.funezines.com
http://www.internetfuel.com
http://www.bay9.com
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Paula Morrow is president of Ideal Marketing
Corporation. She specializes in p.r.,
information marketing and creating cashflow
systems. Subscribe to IDEALProfits, now read
in 12 countries, and receive 5 FREE ebooks!
http://www.idealmarketingcorp.com/subscribe.html
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