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Communicate More and Sell More
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It's a well-known fact that most people will not buy until
the 5th or later contact. If you are relying on one-time
impression selling, you are missing a big chunk of sales.
--Make Your Prospects Feel Special--
As you make more contacts with the same persons, you will be
able to make more sales from them; but it doesn't mean you
should bombard their in-box with advertising e-mails. You
will just irritate your potential customers, and that kind
of e-mailing will most likely be considered as spam. To sell
more, you have to make recipients feel they are specially
treated when they read your e-mails. It sounds tricky, but
it's easy. Sending follow-up e-mails does the job, yet it is
overlooked by many Web masters.
--Follow Up with Prospects--
You can send follow-ups to anyone who asks you a question or
sends you any kind of inquiry. In my case, anyone who sends
me an inquiry gets 4 follow-ups -- 3, 7, 14, and 25 days
after I replied to the inquiry. (I send my subscribers only
2 follow-ups, on the 3rd and 7th days, because I think 4
follow-ups AND a newsletter is a little too much.) In those
follow-up e-mails, I simply ask if there is anything more I
can help with.
--Closing Sales Is the New Start--
Don't forget to follow up with customers who have bought
your products or services. Many businesses have a
"got-money-good-bye" attitude. But remember: Anyone who
bought from you before will most likely buy from you again
if you treat her or him right. Say "thank you" to your
customers. Also, you can ask how they like your products or,
on later follow-ups, if they have any trouble using your
products. Don't think that closing sales is the end; think
of it as the beginning of the next sales process.
--Automate this Sweet Deal--
If sending follow-ups sounds like too much work, you can
automate the entire follow-up process just by getting one of
the autoresponding services, such as the ones from
http://www.webmarketingmagic.com/app/default.asp?pr=9&id=31096
or by buying software like
http://www.marketingchallenge.com/cgi-bin/t.cgi/165819/mailloop
Service or software? Each has pros and cons. You have to pay
a monthly fee to service providers, but they maintain the
system. It's hands-free on your side. You pay only once for
the software, but YOU have to make sure the software and PC
are running properly all the time. If it isn't working right
(or just turning your PC off), no autoresponding message is
sent.
Just simple follow-up helps to build relationships, and
relationship helps to sell. Don't be shy. Talk to your
customers more and double, or even triple, your sales.
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Thank you for requesting my article.
Akinori Furukoshi
http://www.ThatsWise.com
tips to maximize your profit
ceo@thatswise.com